Credits
Art direction, identity, web design and development, print, motion, interface
Description
In January, February, and March 2018, through talks, performances, film screenings, reading groups, discussions, an exhibition of student works, and a conference-festival at the Stedelijk Museum Amsterdam, Studium Generale Rietveld Academie and Rietveld Uncut collaborated on an extensive, artistic research trajectory. Studium Generale and Rietveld Uncut 2018 focus was on touch in artistic, philosophical, and political terms to conceive how the haptic – relating to or based on touch – is thought and experienced in life, art and design, and theory. For this series of events, my team created an extensive campaign consisting of video animations, vinyl messaging, supporting website, lexicon, signage and printed program. The design of the custom furniture for the guest speakers followed the visual guidelines of the identity. The mobile website featured a scroll-less design, the information was navigable through changing the position of the body of the person holding the device. The unique art direction informed the simplicity of the visual language, unburdening the viewer from complex typography in favor of introducing a digital surface that left no other option than for the viewer to navigate the site by completely novel gestures.
