HOLD ME NOW
Identity, web design, web development, printed matter, animation
Zuzana Kostelanska, Laslo Strong
https://holdmenow.rietveldacademie.nl/
In January, February, and March 2018, through talks, performances, film screenings, reading groups, discussions, an exhibition of student works, and a conference-festival at the Stedelijk Museum Amsterdam, Studium Generale Rietveld Academie and Rietveld Uncut collaborated on an extensive, artistic research trajectory. Studium Generale and Rietveld Uncut 2018 focus was on touch in artistic, philosophical, and political terms to conceive how the haptic – relating to or based on touch – is thought and experienced in life, art and design, and theory.
For this series of events, my team created an extensive campaign consisting of video animations, vinyl stickers, supporting website, lexicon, signage and printed program. The design of the custom table for the speakers followed the visual tropes of the identity.
European Parliament Elections 2014
Visual dentity, screen graphics, studio design, infographics
Estonian Public Broadcasting (ERR)
Erik Heinpalu, Henno Luts, Uku-Kristjan Küttis
2014 GOLD, Environment Design, Estonian Design Awards
2014 BRONZE, Screen Graphics, Estonian Design Awards
2014 SILVER, Design, BalticBest 2014
Visual dentity, screen graphics, studio concept, infographics for full HD LED + tablet app design for controlling the graphics on the screens, made for the 2014 European Parliament elections live broadcast by Estonian national TV station ETV. The system has been in use as a blueprint for the broadcast of the elections for a decade.
Blockchain Society
Creative direction, interactive design, graphic design, 3D animation/modelling
Archis, Submarine
Golden Calf(NL), best interactive; Prix Europa(DE), best interactive
https://www.trustblockchainsociety.com
Trust in the Blockchain Society is a smartphone documentary featuring a series of interactive interviews with trailblazing blockchain experts. It was released in 2020 and was nominated for a Golden Calf, a prestigious Dutch film award as well as nominated for Prix Europa in the interactive category.
Trust in the Blockchain Society offers an innovative and interactive way to make the complex subject, blockchain, understandable for everyone. Viewers can enjoy the documentary at their own pace, in a way that suits them. A total of eight blockchain experts from different disciplines, such as design, economics, journalism and politics, take the stand in three chapters.
Easy-to-operate interactive functions enable the audience to play, watch, listen and / or read with the content. An experience that provides food for thought and helps get the conversation going about blockchain.
Cathy Vivies
Identity, web design, web development
Cathy Dupeyrat Vivies
https://cathyvivies.com/
Identity and website for landscape designer Cathy Dupeyrat Vivies. MT Grotesque is chosen as the primary voice for presenting all the flora found in the landscapes of Cathy's projects.
lafam-x-tears
WENZHOU
Type design
Self initiated
Wenzhou is the bastard son of a generic sans serif and an ink-saving monospace found on a receipt of "Wehzhou" an Asian groceries shop in the mediterranean
Always in Risk Yet Never in Danger
Exhibition design
GRA
Exhibition design made for the collective exhibition of all three courses of the graphic design department of the Gerrit Rietveld Academie. “Always in Risk Yet Never in Danger” at the Stedelijk Museum Amsterdam showed a wide variety of works from over 70 students. Deriving from the students opposing feelings of struggle and surprise during the course of the studies, a structure was designed and built, combining negative and positive spaces that mirror the aforementioned.
BIGWRLD
Identity, webdesign & development
BIGWRLD; Tommy Hudson
bigwrld.co
BIGWRLD is a London-based creative communications agency that specialises in printed press, digital and radio promotion. At their core, they help share the artist´s stories and their pursuit in pushing boundaries. I was asked to design and develop a solution for their website that gives a brief overview of the talent and branches out to the online representation of the artists. Logo by Stefan Stefansson
European Photography Award
Exhibition design, poster design, handout
2000
Annabel van Royen
Vincent Zedelius
Formerly known as the European Photography Award gathers graduating student works from 6 European academies and from varied international backgrounds and displays their work annually. For Unseen 2018, a photography festival & exhibition that took place in the Gashouder in Amsterdam, I designed a wordmark for a poster where each letter was shaped like the number 6. As the identity was largely unformed and the transition from being European Photography Award to being 6Academies was very recent, I kept a liminal approach to let the focus be on the artists themselves rather than the collective identity of a selection of academies.
Erik Blits
Web design/development
Erik Blits Architecture
Lost & Found Rituals
Poster/invitation
Offset
100
Julia van Mourik
Lost & Found is a monthly event series of performances at Waag, Amsterdam that uses the process of the artist as a curatorial model, merging stray content into intimate events. Drawing from the wordplay of the title of the event series, the drawing on the frontside of the invitation is a terrain for a good game of hide and seek. The backside is left empty to further emphasize the idea of losing/finding.
Pia Hinz
Web design/development
Pia Hinz(DE, FR)
www.piahinz.com
Borrowing from the aesthetic of Pia Hinz (DE; FR), the website leaves an unpolished feeling. Disappeared margins, ubiquitous placeholder typography coupled with stacking images on top of text references her temporal, layered approach to a material-driven practice.
GRAPHIC MAGAZINE #42, "Propaganda"
Propaganda (Seoul, KR)
300 pages
23 × 30 cm
Soft cover
Manon Bachelier, Robin Brass
This issue of ‘Graphic’ is the brainchild of the graduating class in graphic design at the Gerrit Rietveld Academie in Amsterdam. According to the head of the department David Bennewith, each contribution is a response to the question, “What is education in our department?” As such, the contents, their formulation, design, and production show best what the students have learned and where their interests lie. The magazine’s diverse offerings include a font showcase of designs by former students and teachers, a selection of lyrical feedback from the summer 2017 critiques, excerpts and inspirations from the building blocks of theses, glimpses into students’ personal drawers, and much more. For my contribution in collaboration with fellow students Manon Bachelier(FR) and Robin Brass(DE), we created a typespecimen posing as a visual hypothesis. Playing with the concepts of obfuscation in dialogue with display, we used typefaces from the depths of drawers of our colleagues at the academy and reproduced them in a variety of mediums: lasercut, wood, clay, light & shadow, reflections and recaptured them through the camera lens in the confines of a photoshoot.
Museum of Movement
VR installation
Self initiated
Robert Ocshorn(US), Laslo Strong(DE)
Patent museum takes patented digital navigation gestures from the United States Patent and Trademark Office and presents them as looped performances
Parallel Curriculum
Printed matter
100
A4/A3/A2
Silkscreen
Self initiated
Jan Janssenswillen(NL), Alice Trimouille(FR)
Parallel Curriculum: (Non)Spaces of Learning is a reader/poster comprising essays, papers mixed with original writing that all analyze and question the norms of education to produce speculative scenarios for the spaces of study.
The reader folds from A4 to A3 to reveal more content and ends as an A2 poster to highlight the transformation of "space". Bell Centennial by Matthew Carter from 1978 was used as both text and display typeface. This particular typeface was designed for optimized legibility for early phone books with the intention of accomodating the absolute maximum character count on a single page. This results in a design that ties nicely with a notion from the research: The learning space is not only a classroom to fill with students and create a form of hierarchy but extends outward into both the physical and digital spaces of various kind.
The illustrations were made of cardboard cutouts and showed different chair placements in relation to eachother to question the idea and beneficiality of authority within a learning space. The reader was printed in silkscreen in an edition of 100.
C. V.
Monogram
Cathy Dupeyrat Vivies (FR)
Togi Mono
Type Design
Self initiated
The earliest known mentions of spheres appear in the work of the ancient Greek mathematicians. Bubbles such as soap bubbles take a spherical shape in equilibrium. The Earth is often approximated as a sphere in geography, and the celestial sphere is an important concept in astronomy. Spheres roll smoothly in any direction. Since it was believed that the fixed stars did not change their positions relative to one another, it was argued that they must be on the surface of a single starry sphere. A logical conclusion of Togi Mono, Togi Serif aims to function both in display and text size.
Dedicated website is in development!
Perzia
Branding, bespoke logotype design
Perzia(NL)
ISOTOOP ✕ TIKITA
Stage design
In collaboration with Coen de Haan
Client: ISOTOOP
Production: Rabaa Rahmoudi
Photo credits: Inverted Audio, Angelina Nikolayeva
Stage design for a one-off event in the desert of Morocco, organized by ISOTOOP & TIKITA. International heavyweights on the decks coupled with a clear view of the rest of the Milky Way. The concept was to emphasize the natural environment as much as possible so the least processed materials from natural origin were chosen. Triangle as the primary shape was chosen semi-accidentally from early sketches for both the stage and floor, albeit the fact that the design pointed upward to the stars was a nice coincidence. Wood was center-stage providing the contrast to silk, guarding the artists from any sand in the wind. No graphics were used to add to the environment, instead light was treated as one of the natural surrounding materials and colour combinations from the RGB colour palette were manually "played" throughout the majority of the festival, certain artists choosing specific spectrums or tonality to create a bespoke ambience to their set.
Fatype Type Catalogue
Typography
Fatype type foundry (CH)
Type catalogue of Fatype, a swiss type foundry.
Geometria WT
Type design
De Reünie x Radion
Animation, bespoke typography
De Reunie
Graphic design for De Reünie, a society, rave organization and a platform for identity expression.
MW Type Specimen
Specimen
Fatype type foundry (CH)
Type specimen design for Make Way, a typeface designed to function as a colorful and lively contemporary serif. Initiated for a book project by Onlab’s Thibaud Tissot and later adapted for a magazine, it continued to evolve throughout the years and various projects. Primarily inspired by Plantin, one of the designer’s favourite for book settings, Make Way mainly retains its solid appearance with a relatively low contrast, comfortable in reading sizes, while the particulars of the design include transitional properties, escaping historical fealty to Renaissance typefaces. Triangular serifs combine with arched strokes and terminal drops; round, straight, organic and geometric ingredients playfully mix to give Make Way its distinct texture.
Anakron
Type design (WIP)
Self initiated
Lost & Found
Animation, 3D modelling
Lost & Found Waag (NL), Julia Van Mourik
Video teaser for Lost & Found Waag (NL)
Stemming from the name of the event series of Lost & Found, dowsing rods were 3D modelled and animated in the video teaser to spell "LOSTFOUND"
Dowsing is a type of divination employed in attempts to locate ground water, buried metals or ores, gemstones, oil, claimed radiations (radiesthesia), gravesites, malign "earth vibrations" and many other objects and materials without the use of a scientific apparatus. It is also known as divining, doodlebugging or water witching.
Togi Serif
Type design
Self initiated
The earliest known mentions of spheres appear in the work of the ancient Greek mathematicians. Bubbles such as soap bubbles take a spherical shape in equilibrium. The Earth is often approximated as a sphere in geography, and the celestial sphere is an important concept in astronomy. Spheres roll smoothly in any direction. Since it was believed that the fixed stars did not change their positions relative to one another, it was argued that they must be on the surface of a single starry sphere. A logical conclusion of Togi Mono, Togi Serif aims to function both in display and text size.
Dedicated website is in development!
Onyx Display
Type design (Display; WIP)
Onyx Display
Self initiated
De Reunie First Edition
Art direction, merchandise, type design
De Reunie
De Reunie (en: The Reunion) is a rave society that only recently debuted above the post-industrial underground landscapes of Amsterdam. The new event series that considers itself a platform for expression for its residents and its community, has enjoyed success in bringing together some of the new sounds from the Dutch techno scene, some of who often prefer the vivace spectrum (132–140 BPM) as a distinguishing factor.
I was asked to design merchandize for them. I started by setting the boundaries of the assignment, such as clarifying the formal requirements as well as articulating the wider purpose of the brand – the intention of the space to function as a ground for identity formation. As a specific restraint for the amount of design objects was unspecified, the initial sketches were distilled into a dialogue of two concepts:
The first were the bespoke letterforms that articulate a subjective take on the 'imaginary', to hark back to the idea of identity formation. I also wanted to distinguish the brand in a very optically burdened music scene of Amsterdam. By aiming for a unique wordmark, I took the formal qualities of Art Nouveau, representing the 'natural', something 'pre-existing' or 'given', and tried to nudge it toward a point of no return: toward shapes that become something new. The idea of becoming something new fit well with the idea of self-exploration that De Reunie community excels at.
The second design was crafted from the material found from the history of dance notation. 'THE UNION' (a fitting selection for 'De Reunie' (NL), or 'The Reunion' (EN) – a 1707 English ballroom choreography by Isaac Asimov, was deconstructed and reassembled to form the fictional 'new dance'.
MW I
Process
Screen stills from release campaign animation of Make Way typeface
Position
Printed matter
GREAT(MJ)
GRA
UCP
Promotional assets
UCity Pro
Fatype type foundry (CH)
Untitled II
Make Way
Promotional assets, web design, typography
Release campaign of Make Way typeface
Fatype type foundry (CH)
DR at Lofi
La Fam Amsterdam
Assets
La Fam
As a Fact of Matter invitation
Digital invitation
GRA
As a Fact of Matter was the graduation show for architectural design students at the Rietveld, NL. I was commissioned to design invitations and exhibition design.
Beausite
Promotional assets
Fatype type foundry (CH)
MW III
Promotional assets
Fatype type foundry (CH)
HMN II
BN I
Digital marketing asset
Fatype type foundry (CH)
fatype.com
Digital asset for the marketing of Baton Nouveau, a type family by Fatype type foundry (CH).
PMNM
Web design & development
Lyuba Matyunina
POSTMETANEOMYTHOLOGY was commissioned by artist Lyuba Matyunina. The project gathered material from the realm of folklore, mythology and fairytale and added video collages together with TikTok tales. I attempted finding a suitable form for the material in the shape of a website as the artist saw the internet as the new; primary source of mythology, instead of the forest which is commonly used as the literary stage for mythological narratives. Linking with some of her material being gathered from online sources, I collected images of forests from the first page results of google images and added a third dimension to the interaction layer so that the viewer could "walk through" the forest. Each image on the website corresponds to and is a link to the videos from Matyunina´s collection.
Isotoop II
3D Modelling, typography
ISOTOOP (NL)
MW VI
Promotional asset
Fatype type foundry (CH)
States Grotesque
Excerpt, process of specimen for Slanted Magazine (DE)
States Grotesque
Fatype type foundry (CH)
KORZO
Digital Asset for exhibition promotion
Mini Maxwell
MW(a)
Process
As a Fact
Champion
A monospace re-interpretation of Steven Lenoir's research on Alfons Mucha.