Credits
Editorial, typography, web design / development, (CMS) interface redesign
Description
Responding to a desktop-first brief, the redesign and web development for a Swiss type foundry, specializing in retail and tailored type design, took inspiration from its modernist catalogue. The redesign comprised of conceptual re-evalutation of the approach toward the font library, content creation, typography, web design and web development. A coherent editorial typographic language across all families was introduced. Each typeface is displayed based on its characteristics and metrics while maintaining a unified visual narrative. The redesign was executed within the technical limitations of an existing legacy content management system and the CMS itself redesigned in part as a component of the overall project. This to accomodate the requirements of management of the catalogue and to mirror the needs of new front-end features. New icon families, responsive layouts, OpenType type testers and a bespoke menu were designed and developed in addition.
