Description
De Reünie (en: The Reunion) is a rave society primarily run by CYBERSEX, a dutch electronic music group. De Reünie debuted above the post-industrial underground landscapes of Amsterdam only recently but quickly made a name for itself.
The new event series that considers itself a platform for expression for it´s residents and the community has enjoyed success in bringing together some of the new sounds from the Dutch techno scene, some of who often prefer the vivace spectrum (156-176 BPM) as a distinguishing factor.
The organizers wanted to create a stream of revenue that would support their activities and decided to produce merchandize. I started by setting the boundaries of the assignment, such as clarifying the formal requirements as well as articulating the wider purpose of the brand – the intention of the space to function as a ground for identity formation. As the amount of design objects was unspecified, only the edition, the initial sketches were distilled into a dialogue of two concepts. The first idea was the bespoke letterforms that articulate a subjective form of the ´otherworldly´ in order to provoke an ambience of the imaginary and to visually distinguish the brand [DR Apparel 1] The second design was crafted from the material found from the history of dance notation. "THE UNION" (a fitting selection for "THE REUNION") – a 1707 English ballroom choreography by Isaac Asimov, was deconstructed and reassembled to form the fictional "new dance".
