Description
De Reünie (en: The Reunion) is a rave society primarily run by CYBERSEX, a dutch electronic music group. De Reünie debuted above the post-industrial underground landscapes of Amsterdam only recently but quickly made a name for itself.
The new event series that considers itself a platform for expression for it´s residents and the community has enjoyed success in bringing together some of the current sound from the Dutch techno scene, some of who often prefer the vivace spectrum (156-176 BPM) as a distinguishing sound.
The organizers wanted to create a stream of revenue that would support their activities and decided to produce merchandize. I started by setting the boundaries of the assignment, such as clarifying the formal requirements as well as articulating the wider purpose of the brand – the intention of the space to function as a ground for identity formation. As the amount of design objects was unspecified, only the edition, the initial sketches were distilled into a dialogue of two concepts. The first idea was the bespoke letterforms that articulate a subjective form of the ´otherworldly´ in order to provoke an ambience of the imaginary and to visually distinguish the brand. The second design was crafted from the material found from the history of dance notation. "THE UNION" (a fitting selection for "THE REUNION") – a 1707 English ballroom choreography by Isaac Asimov, was deconstructed and reassembled to form the fictional "new dance" [DR Apparel 2]
