HOLD ME NOW

Visual identity, web design and development, printed matter, animation
In collaboration with Zuzana Kostelanska, Laslo Strong
http://holdmenow.rietveldacademie.nl/

In January, February, and March 2018, through talks, performances, film screenings, reading groups, discussions, an exhibition of student works, and a conference-festival at the Stedelijk Museum Amsterdam, Studium Generale Rietveld Academie and Rietveld Uncut collaborated on an extensive, artistic research trajectory. Studium Generale and Rietveld Uncut 2018 focus was on touch in artistic, philosophical, and political terms to conceive how the haptic – relating to or based on touch – is thought and experienced in life, art and design, and theory.

For this series of events, my team created an extensive campaign consisting of video animations, vinyl stickers, supporting website, lexicon, signage and printed program. The design of the custom table for the speakers followed the visual tropes of the identity.


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